One thousand trees is a bloody good start, and that is what we are hoping for. But this is just the beginning...A proportion of profit raised from sponsorship will go towards planting trees through One Tree Planted, a nonprofit organization that funds reforestation projects all around the world. Why plant trees? - Reforestation has been identified as the #1 most effective and affordable solution for climate mitigation in a peer-reviewed study by scientists in over 15 institutions around the world. - Trees clean the air we breathe and the water we drink. They also contribute to a stable climate and overall health, support wildlife and biodiversity, and provide a positive social impact. - Deforestation has increased dramatically around the world. In 2017 alone, the Earth lost 40 football fields worth of forests every SECOND - due to logging, mining, cattle grazing, forest fires, and poor forest management practices. We can't undo all of that, but we can help in the work of restoration.